TikTok is introducing a fresh option that enables them to reduce the amount of AI-created videos appearing in their streams. This move comes as the platform revealed that it now features over 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global launch. This shift aligns with a increase in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that many people like content made with AI tools, from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own choices,” commented a spokesperson.
AI on the Platform
The platform shared that there are presently 1.3 billion videos on its app tagged as artificially created. Overall, over 100 m videos are submitted to the app daily, making clips made by AI a limited portion of its overall inventory.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI content they watch by using the topic control option in the app and choosing AI-made media. Other topics that can already be modified under the filter cover news, fashion, aesthetics, and dance.
AI Disclosure Rules
Its guidelines mandate users to label convincing artificially created content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the app will henceforth attach an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is intended to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is furthermore introducing a $2m awareness program for experts and institutions to develop informative material about using AI responsibly. This initiative will support educational bodies specializing in educating computer science.
Platform Protection
The video-sharing app has supported its content review process, during discussion over plans to lay off numerous safety staff in the UK. It is planning to reduce a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would remain essential, but automated tools can shield workers by filtering out the most harmful content prior to it has to be seen by humans. The company reported a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
